Clay pricing combines a plan with two usage allowances: Actions for platform work and Data Credits for data or AI bought through Clay. To estimate your bill, check the features you need, both allowances, the billing interval, and any providers you pay directly.
Last checked: 2026-10-28. This guide uses Clay's official pricing page and its Actions & Data Credits documentation. The pricing page contains interactive selectors and conflicting card and FAQ figures. Amounts below describe what those sections displayed when checked, rather than a guaranteed checkout quote.
Disclosure: I am Coil's founder. The comparison with Coil explains where costs sit; we have not benchmarked vendor costs or measured savings.
How much does Clay cost? Current plans
Clay lists Free, Launch, Growth, and Enterprise. Its pricing page offers monthly and annual billing and labels the annual option “Save 10%.” Confirm your selected Actions, Data Credits, and billing interval before buying. A monthly equivalent shown under annual billing is not the same commitment as a monthly subscription.
Free
The Free plan lists 500 Actions and 100 Data Credits per month, unlimited seats and tables, and up to 200 rows per table. It includes multi-provider waterfalls, Claygent enrichment, and support for your own API key. These are the Free card's displayed allowances on the pricing page; they do not mean unlimited enrichment.
Launch
Launch targets small teams automating prospecting workflows. The pricing-page FAQ says it starts at $185/month with 15,000 Actions and 2,500 Data Credits per month. The retrieved card instead displays $167/month, and its monthly Data Credit label says 3K while the underlying option lists 2.5K. Treat these as conflicting page displays, not interchangeable quotes.
Launch adds capabilities such as phone enrichment, signal tracking, reusable functions, and email campaign integrations. Choose the required features first, then verify the allowances and price in the live selector and checkout.
Growth
The same FAQ says Growth starts at $495/month with 40,000 Actions and 6,000 Data Credits per month. Its card displays $446/month. Again, the page mixes annual and monthly options, so neither displayed amount should be treated as an unconditional monthly purchase price.
Growth adds CRM auto-sync and enrichment, HTTP API integrations, webhook automation, web intent tracking, and priority support. Check the current plan comparison for the integration your workflow requires.
Enterprise
Clay's pricing FAQ describes Enterprise as custom pricing with an annual commitment. It lists security and administration features including SSO and role permissions, Clay API access, and dedicated support. Request a quote scoped to your workflow and capacity; this guide does not infer a public Enterprise subscription price.
Clay credits explained: Actions versus Data Credits
Clay's usage documentation separates the platform work from the data purchase:
- Actions: capacity for enrichment, AI runs, and executing work such as syncing records to a CRM or exporting them to an external sequencer. Using your own provider API key still consumes Actions for the platform work.
- Data Credits: the balance used to purchase data and AI through Clay's marketplace. The amount varies by enrichment or model. The enrichment panel shows the relevant cost before running.
- Direct provider billing: when you connect your own external API key for a supported integration, that provider bills its usage directly. You avoid the corresponding Clay Data Credit charge, but still need Actions.
Not every table operation consumes Actions. Clay documents imports, formulas, filters, and moving data between Clay tables as examples that do not. It also explicitly exempts CSV downloads from Actions and Data Credits. Exporting records into another tool is a different operation; check the exact step rather than assuming every export has the same treatment.
A record is not a fixed-price unit. Finding an email, researching the company with AI, and sending the record to a CRM are different steps. Re-running enrichment or enabling automatic refreshes can create additional usage. AI costs can depend on the model, prompt, and token usage. Use a small representative batch and inspect the workspace Usage page before scaling.
Monthly versus annual billing and rollover
Billing interval affects both the purchase commitment and how unused capacity carries forward. According to Clay's Actions & Data Credits documentation:
- Actions reset each billing cycle and do not roll over.
- On monthly plans, unused Data Credits can accumulate up to twice the plan's monthly credit limit.
- On annual plans, the documentation describes a 15% rollover of unused Data Credits when renewing on the same or a higher tier.
The pricing FAQ summarises rollover by plan, while the detailed documentation distinguishes monthly and annual subscriptions. Confirm the rule for your actual subscription, especially before switching billing intervals, downgrading, or renewing. Do not assume an annual purchase follows the monthly rollover rule.
What happens when Clay credits run out?
The official usage guide gives separate paths for the two balances. If you exhaust Data Credits, you can increase the Data Credit tier or purchase a one-time top-up without changing your Actions tier. The guide lists a 30% premium for top-ups under the current model; legacy plans have different terms.
Paid self-serve workspace admins can also configure automatic Data Credit top-ups, subject to eligibility and limits. These charge the saved card when the configured threshold is reached. Review the threshold and spend limits before enabling them; an ongoing run can generate additional purchases.
If you exhaust Actions, the guide says to upgrade to a higher plan tier. Actions cannot be purchased as one-time top-ups. Having Data Credits left does not remove that capacity limit. Without replenishment, workflows that need the exhausted balance cannot continue; check Usage to identify which balance is the constraint.
Clay versus Coil: compare where you pay
The useful comparison is the cost of your supported workflow, including the services around it. Coil does not reproduce Clay's provider marketplace or translate Clay tables and waterfall logic. For a broader comparison of workflow fit, read our Clay alternatives guide.
Clay: budget for the plan's platform capacity and marketplace Data Credits, additional capacity or top-ups, and direct provider subscriptions where you bring your own keys. Check feature gates as well as volume: a cheaper allowance is irrelevant if it excludes the integration you need. Sources: Clay pricing and usage documentation.
Coil: the current Coil pricing page, checked on 2026-10-28 against the live page and repository, lists the workflow layer at $0 during open beta. Humans use the web app; agents use the authenticated REST API, JSON CLI, and runtime skills against the same organization-scoped state. Recipes save reusable workflows, and runs preserve their execution state and outputs.
External providers are billed separately by their vendors. Depending on your workflow, these can include Apify for sourcing, SmartLead for sending, MillionVerifier for verification, OpenRouter for AI transforms, and your agent runtime. Coil's beta price is not a total outbound-stack price or a promise of permanent free service. Configured limits apply. Human approval boundaries remain in place for spend, publication, credentials, and destructive work.
Compare the same steps on both sides: source the records, enrich or qualify them, inspect outputs, and hand them to your sender. Record platform charges, data purchases, model usage, and sending infrastructure separately. We do not quote a savings percentage or a per-lead total because those depend on your chosen providers, workflow, and results.
FAQ: Clay pricing
How much does Clay cost per month?
Clay has a Free plan, paid Launch and Growth plans, and custom Enterprise pricing. Its pricing FAQ lists Launch from $185/month and Growth from $495/month, while the retrieved cards show $167 and $446 respectively. These displays mix billing options and are not a verified checkout quote. Confirm your selection on Clay's pricing page, checked 2026-10-28.
Are Clay credits the same as Actions?
No. Actions cover platform work; Data Credits purchase marketplace data or AI. A workflow can consume both. Using a supported provider's own API key moves that provider's usage bill outside Clay, while Clay Actions still apply. See Clay's credit documentation.
Can I buy more Clay credits without upgrading?
Clay documents one-time Data Credit top-ups and eligible automatic top-ups. Actions cannot be topped up separately; the guide directs users to a higher plan tier. Check the current premium, eligibility, and limits in the official usage guide.
Is Coil free compared with Clay?
Coil's workflow layer is $0 during open beta, according to its pricing page. External scraping, enrichment, model, and sending providers remain separately billed. Clay also offers a Free plan. Compare supported workflows and all provider charges before making a cost decision.
If you want your own agent to build and refine a supported outbound workflow, review Coil's current pricing and provider costs. If you are replacing a specific part of Clay, start with the Clay alternatives comparison.