Glossary.

A working dictionary of the terms that show up in outbound, cold email, agent-driven pipelines, and the tooling around them. Each entry is written for operators, not analysts.

  1. Agent skill manifest

    A machine-readable description of the named capabilities a tool exposes to AI agents, including arguments, expected outputs, and usage examples.

  2. Agent-driven outbound

    Outbound sales motion where AI agents do the planning, list building, and follow-up work, while humans set strategy and approve sends.

  3. Cold outreach

    Unsolicited outbound messaging to prospects who have not asked to be contacted, covering email, LinkedIn, phone, and SMS.

  4. Dedupe

    Removing duplicate prospect records across lists, campaigns, and sources so the same person never receives the same message twice from the same team.

  5. Deliverability

    The probability that an outbound email lands in the recipient's inbox rather than spam, junk, or a quarantine.

  6. Email warmup

    The process of gradually increasing send volume on a new email domain to build sender reputation with major inbox providers.

  7. Funding signal outreach

    Triggering cold outreach campaigns from recent funding events at target accounts, on the theory that funded companies have budget and momentum.

  8. Lead enrichment

    Adding firmographic, technographic, and contact data to a lead record from external sources to make it actionable for outbound.

  9. MCP for sales

    Using the Model Context Protocol to give AI agents direct access to sales tools, CRMs, senders, prospect databases, enrichment providers.

  10. Reply rate

    The percentage of recipients who reply to a cold outreach message, broken into positive, neutral, and negative replies.

  11. RevOps

    Revenue Operations, the function that owns systems, data, and process across the sales, marketing, and customer success organizations.

  12. Sales Navigator scraping

    Extracting prospect lists from LinkedIn Sales Navigator search URLs and converting them to actionable contact records for outbound.

  13. SDR (Sales Development Representative)

    The role traditionally responsible for the first stage of outbound, researching accounts, sending cold messages, and qualifying responses into meetings.

  14. Sequence cadence

    The timing structure of touches in an outbound campaign, how many messages, on what channels, spaced over what window.

  15. What is an ICP? Ideal Customer Profile

    What is an ICP? Learn how to define an ideal customer profile, how it differs from a buyer persona, and how to build a lead list with a template and example.